Performance
Why Core Web Vitals Matter More Than You Think
Breaking down LCP, INP, and CLS — and why improving them is both a user experience and business decision.
Apr 20256 min read
AboutBuilding with intention,
Building with intention,
shipping with care.
I'm a frontend developer based in Bangkok, focused on turning complex requirements into clean, fast interfaces. I care deeply about the experience — not just how something looks, but how it feels to use.
My approach centers on simplicity and performance. Every decision I make — from component structure to network requests — is weighed against its impact on the user. Milliseconds matter. Clarity matters. Small details compound into great products.
Outside of shipping features, I explore SEO, web performance metrics, and modern CSS to keep my craft sharp and stay ahead of what the web can do.
Focus
Frontend & UX
Location
Bangkok, TH
Availability
Open to work
Experience
3+ years
Technologies
ReactNext.jsTypeScriptTailwind CSSFramer MotionVitePerformance AuditCore Web VitalsSEOAccessibilityFigmaREST APIs
✦
“The best interface is one the user never has to think about — it just works, fast, clearly, and without friction.”
What I doFocused on the frontend,
Focused on the frontend,
end to end.
Frontend Development
Building scalable React and Next.js applications with TypeScript. Clean component architecture, reusable patterns, and maintainable codebases.
UI Implementation
Translating Figma designs into pixel-perfect interfaces. Attention to spacing, typography, and interaction states that bring designs to life.
Performance Optimization
Auditing and improving Core Web Vitals, bundle sizes, and render performance. Making sites that feel instant.
Responsive Design
Mobile-first layouts that work seamlessly across every screen size. Fluid typography, adaptive grids, and touch-friendly interactions.
SEO & Web Vitals
Implementing technical SEO foundations — semantic HTML, meta strategy, structured data, and performance metrics that improve ranking.
Component Systems
Designing and building design systems and UI component libraries that keep products consistent and development fast.
Experience
Where I've worked
Frontend Developer
Tech Startup
Bangkok, TH2023 — Present
- Built and maintained React + Next.js applications serving 50k+ monthly users
- Led performance optimization initiative, improving LCP from 4.2s to 1.8s
- Collaborated closely with designers to implement pixel-perfect UI systems
- Established component library used across 3 product teams
Junior Frontend Developer
Digital Agency
Bangkok, TH2022 — 2023
- Developed responsive marketing websites for B2B clients
- Integrated headless CMS (Contentful, Sanity) with Next.js applications
- Implemented SEO best practices, improving average organic traffic by 35%
- Worked within agile sprints alongside backend and DevOps teams
Web Developer
Freelance
Remote2021 — 2022
- Built custom websites for small businesses and individual clients
- Delivered projects from design handoff to production deployment
- Focused on accessibility and Core Web Vitals optimization
Selected Work
All workRecent projects
Dashboard
Analytics Dashboard
DashboardA real-time analytics platform with interactive charts, custom date ranges, and exportable reports. Built for a SaaS company handling 1M+ events/day.
Next.jsTypeScriptRechartsTanStack Query
Product
Booking Platform
ProductA full-featured booking system with real-time availability, calendar integration, and multi-step checkout. Optimized for mobile-first conversion.
ReactTailwind CSSFramer MotionStripe
Marketing
Marketing Website
MarketingA high-performance marketing site with 99 Lighthouse scores across all metrics. Headless CMS integration with ISR for real-time content updates.
Next.jsSanityTailwind CSSISR
Internal
Internal Tools Suite
InternalA collection of internal tools for operations teams — inventory management, order tracking, and reporting — replacing fragile spreadsheet workflows.
ReactTypeScriptshadcn/uiREST API
Writing
All postsThoughts & notes
Architecture
Building a Component Library That Doesn't Get in Your Way
Lessons from designing and maintaining a shared component system across multiple product teams.
Mar 20258 min read
Next.js
Next.js App Router: What Changed in My Workflow
An honest look at the new patterns, what improved, what surprised me, and what I'd do differently.
Feb 20257 min read
SEO
SEO for Frontend Developers: The Basics That Actually Matter
Skipping the fluff — here are the technical SEO fundamentals every frontend dev should know cold.
Jan 20255 min read
PhilosophyI believe good software is
I believe good software is
quiet — it just works.
The best products don't show off. They stay out of the user's way, respond instantly, and make every task feel obvious. That's the standard I hold myself to on every project.
Clarity
Code and interfaces should be immediately understandable — no guessing, no confusion.
Performance
Speed is a feature. Every millisecond saved is respect for the user's time.
Usability
Products should feel effortless. Friction is a bug, not a design choice.
Maintainability
Write for the next developer. Simple, well-named, predictable code ages well.
ContactLet's build something
Let's build something
worth using.
I'm open to full-time roles and freelance projects. If you have something interesting in mind, I'd love to hear about it.